The Solar City?

I’m vacationing in San Francisco for the week, one of the greenest cities in the country. I’ve decided to do a series while I’m traversing the city by the bay, showcasing it’s finer points. The series needs a name, so suggestions are welcome.

Fact: San Francisco boasts more solar panels installed per-capita than any other city in America. Coming from longtime green-city juggernaut in one of the greenest states in the country, this news isn’t particularly shocking. However, the fact that the number of applications for solar installations in San Francisco has skyrocketed 450% in the last year is an attention grabber – this coming from a city that has been hit remarkably hard by the downturn due to its venture capital backed economy, in a bankrupt state. So just what is going on in the city by the bay?

Solar Panel Installation

Workers Install Solar Panels in SF

They’ve incentivized solar power. The idea isn’t revolutionary; California has had an incentive program in place for over a decade – the California Solar Initiative, which offers state solar rebates. However, the state incentives aren’t enough to make solar power an affordable option for everyone. They’re performance based, so they don’t help with the upfront costs of installation and implementation. San Francisco aimed to tackle that hurdle and make solar power more accessible, taking solar incentives to a new level last year. With the goal of making solar power more the rule than the exception, San Francisco launched the first local solar energy incentive program in the nation. The program, GoSolarSF, targets the upfront costs associated with solar installation, cutting the cost of installation in half for the average residential home. That percentage jumps up to 70% for non-profits. In fact, the program announced last month that two public housing projects in SF, Hayes Valley North and South, and Plaza East, are going to be the first in the nation to receive solar panels. Of the 850 solar installation applications submitted over the last year, 56 of them qualified as low-income.

However, half of the average $25,000 residential installation cost is still $12,500 – a substantial enough sum to deter would-be converts (including me). The mayor of San Francisco, Gavin Newsom, hopes to implement a loan program over the next year that would make the solar option even more attractive. Additionally, there is the potential for state and federal rebates, and the energy cost savings, to cancel out interest payments on a loan.

How does a bankrupt state continue to innovate in the clean energy space? Surprisingly, the state and city level rebates aren’t using taxpayers money so they’re not subject to the state-wide budget cuts that other programs fear. Utility ratepayers, not taxpayers, underwrite the subsidies for the state incentive. Additionally, San Francisco uses funds from the Public Utility Commission for its rebates.

While it may be a while before the technology is cheap enough for the majority of bay area buildings to be solar powered, it’s encouraging to see such a large group willing to invest in the technology for their own homes. It seems within the first year of Go Solar SF, San Francisco has proven that there is demand for clean energy alternatives, as long as the price is right.

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